The UN Social Innovation Summit is coming up, and it is really a time to think about how far we have come as a society in terms of social innovation. There have been many influential people like Jeffrey Hollender, CEO of Seventh Generation, and YouTube’s Hunter Walk, who have started to turn business towards social innovation, and corporate responsibility.
Are we really to the point where all industries are operating on a social enterprise to get their work done? I don’t think so, at least not yet. I think that moment will be coming in the next 5 to 10 years. For the largest of corporations it is now a small blip on their radar, and there is a good amount of consumers that are willing to purchase from socially responsible corporations, as opposed to those who are not, regardless of product quality. Again though, this is not a large enough amount of people to really reach that “tipping point”.
Fear not though, that moment is coming sooner, rather than later, and their are many places that are working on ringing in the great change that we have been waiting to see in the corporate culture. We see places like Changes.org, and Facebook Causes but they are still evolving to make their major impact on the world. So far they are doing a good job, but the industry as a whole is scattered and you have much too many companies that are too narrow. Don’t get me wrong they are narrow and effective, often times immensely effective, but they do not bring a larger enough amount of people together to reach that tipping point. The time is coming though. The time when corporations will be held accountable for all their actions, and social change will be on the forefront of people’s minds.
Just a few more years and the change will be here, but until then we can stay posted on the UN Social Innovation Summit, and do everything we can to help ring in the tipping point.