We’re BIG on community and collaboration and we’re incredibly fortunate to be able to work with some of the most amazing minds, talents and ambitions around! This is one of a number of Community Interviews we’ll be posting, so get ready to hear about some amazing people, movements, companies and initiatives!
PH: We like starting off interviews with the WHY… so WHY is it that you spend your career on the efforts that you do? What is it about what you do that makes it worth your time and effort?
KL: I come from a long line of public servants — nurses, librarians, military — so making my professional work about service to others in some way has always been important to me. When I started thinking about having a family, I knew I wanted the flexibility to work at home, so consulting for and training nonprofits around communications was the perfect business idea for me.
PH: Now that we understand the more about why you do such awesome work, can you tell us WHAT the awesome work you’re up to is?
KL: I help nonprofits, especially small organizations and big organizations with small communications departments, do smart, savvy communications and marketing. I spend most of my time providing training both online and in person, sharing tips and advice on my blog, and working one-on-one mentoring communications directors.
PH: We feel like there are big shifts happening in the nonprofit community. Things like nonprofits starting social enterprises for sustainable funding solutions, early adopter types of nonprofits learning how to leverage tech to advance their missions, etc. What do you feel like those big shifts are and why do you feel like they’re happening?
KL: There’s just so much good work to be done, and nonprofits are figuring out new ways to do things better and faster. One of those ways is by connecting and engaging with their communities in new ways, which means opening up the lines of communication so it’s more two-way instead of one way.
PH: What about the community that is built around supporting the nonprofits… there are some stand outs like yourself who’ve really dedicated your efforts to helping them grow! Who do you think the most exciting supporters of the community are right now and why?
KL: I’m excited by anyone who is willing to shake things up a bit and try something new. It’s sort of like the Wild West right now with social media, mobile, and four different generations of adults supporting nonprofits. I think it’s fascinating to see how the more traditional ways of doing things intersect with the new.
PH: We’re big fans of your research papers and learn a ton from your work. Whats the most exciting insight you have about where nonprofits are taking their outreach efforts?
KL: What I find exciting is the combination of (1) nonprofits putting more structure and planning behind their marketing strategies while at the same time (2) being willing to play around and see what works. That combination of both strategic thinking and a willingness to experiment is wonderful.
PH: We know you support a ton of amazing missions, but what topics or issues are closest to your heart?
KL: I was going to say the environment and animals, but when I think about where I am actually giving the most money, it’s to our church and to causes that support the rights and empowerment of women and girls.
PH: We know you’re busy changing the world, so we’ll let you get back to it… but before we leave you, any new product launches or studies, exciting events or otherwise coming up for you?
KL:I’m wrapping up the final draft of my new book, which is called “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” It will be out in August 2013, so I’ll be doing a lot more training and writing around content marketing strategies this year.
THANKS KIVI! We appreciate all of your hard work and know many other do too! You can follow Kivi on twitter @kivilm and visit her awesome blog here.